A Global Feeling

Nothing feels better than drinking an ice cold Coca Cola…
except the magic of sharing that moment with your crew.

We wanted to expand the original iconic ‘Share the Feels’ campaign to draw in a new generation of drinkers. Instead of focusing on just one person’s name, we captured the feeling of hanging out with your best friends.

Exploring hundreds of potential name combinations to find the right feelings.
Finlay + Rebecca = FIRE; Paul + Arthur + Daisy = PARTY; and Maddie + Craig + Victoria = MAGIC.

PRESS:
”Coca-Cola Celebrates the Power of Shared Experiences with ‘Share the Feels’”
- Little Black Book