Pause is Power

Inspired by Simone Biles’ true Olympic journey, we worked across WPP agencies and global markets to bring Powerade’s “Pause is Power” campaign to life. This concept targeted Gen Z and challenged the prevailing “win at all costs” mentality, championing mental health and well-being for a new generation of athletes.

Directed by the one and only, Kim Gehrig.

Cannes Lions: Silver Lion in Film.
London International Awards (LIA): 1 Silver for TV/Cinema, 2 Bronze awards for Editing and Sports TV/Cinema.
Clio Sports Awards: Gold in Film Craft (Direction) and Silver in Film Craft (Editing).
The One Show: Recognized for its creative direction highlighting Simone Biles’ journey from Tokyo 2020 to Paris 2024