The Great Gamer Debacle

The Great Gamer Debacle

Love Live
Vs.
Love of the Game

Gamers face an eternal dilemma.
They want to take their partner out, but their squadโ€™s streak needs them online.

If they ditch the game, they let the squad down.
If they stay in, they let their lover down.

Thatโ€™s where The Designated Player comes in. The first-ever pro player service to step in and play for you while youโ€™re playing your part in love.

Featuring pro-gamer Timmy 2 Cans.

Press: Ad Age / Xbox News / Parade / Ad Forum / Ads of the World

โ€”โ€”
Role: Creative Director
Agency: VIRTUE NY (Vice Media)

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